I’m a great fan of Simon Sinek and his Start with Why movement. I’m also a huge 99u groupie. So when I discovered this video of Simon speaking at the 99u conference, I just had to watch… and share. My biggest takeaway: authenticity matters – it’s how we build trust and create meaning. Enjoy.

Simon Sinek: If You Don’t Understand People, You Don’t Understand Business from 99U on Vimeo.

Authenticity matters. You have to say and do the things you actually believe. Because the things you say and do are symbols of who you are. And we look for those symbols so we can find people who believe what we believe. Our very survival depends on it.

100% of customers are people. 100% of clients are people. 100% of employees are people. If you don’t understand people. You don’t understand business.

We are social animals, we are human beings and our survival depends on our ability to form trusting relationships.

Work for companies, work for clients, work for people who you believe what the believe. Show up and feel part of something bigger than yourself.

Make it about them. Not about you.

Simon Sinek strengths