Why do we spend so much time worrying about what we’re not good at? About trying to putty the cracks of weaknesses instead busting wide open our strengths?

A life changing moment came for me when I did the VIA Strengths survey a few years ago and I realised that my love of learning, appreciation of beauty and excellence, my capacity to love and be loved, my kindness and creativity were actually all strengths (even if they weren’t appreciated by my current employer – or even myself for that matter!)

Once I had a language to talk about what I was good at, in a very real ‘scientific’ way, I realised that I needed to change jobs. Fast. And I did.

Brands tend to know what they’re good at and stick to building on that (or at least they should). We should do the same for ourselves – work to your strengths, and leave the rest to someone else.