What’s strategy? It’s a question that kinda stumped me for a while, thinking it was this big, unwieldy, highly complex and over analysed tome of data printed in some highly official and intimidating document. But when I read the word’s ‘execution is the strategy’ everything turned around. In this webinar, Binny Langler and I demystify […]
2016 has arrived so it’s time to get our content hats on for the new year. After the crazy business of Christmas, January can often be a slower (welcome) period for many, which means it’s also the perfect time to stop, reflect, dream and plan for the year ahead.
This week I had the great pleasure of presenting to a room of creative female entrepreneurs working in the hair and beauty industry across Australia. We chatted about the importance of having a friendly, chatty, inspiring and useful website at the core of a digital marketing strategy. We talked about the phenomenal growth of mobile […]
OK, we had a such an overwhelming demand for our October Melbourne Content Kin workshop that we’re squeezing one last date in for 2014. When: 10am – 4.30pm, Wednesday 26 November 2014 Where: Tanner & Teague, 287 Smith St, Fitzroy Tickets: contentkinmelb.eventbrite.com We get such a buzz filling a room with curious, open minded, big hearted […]
Four weeks ago I started a little something I called 52 Packages. The basic idea is to give or send a package to someone sweet, once a week, for a year. I’ve had the idea for about 18 months and have been sporadically doing it on and off over that time. Every time I did it […]