Tag: Copywriting

you've got to sell your heart. f scott fitzgerald quote

I’m fascinated with the written word. Especially words that provoke us to think, feel and believe. How is it that some writers us lift us higher, move us to tears or change our world view simply through the act of stringing a sequence of letters together? This is a question every copywriter, content marketer and […]

In preparing for our Content Marketing and Social Media workshop last week, I came across this genius article on Content Marketing Institute’s website title ‘21 Types of Content We Crave‘ by Scott Aughtmon. I love this so much I included in my presentation, and have added it here for you too. Each time you produce […]