Socially Does It :: Leica Hermès Factory Tour Video

I love photography. I love expertly, handcrafted goods by artisans. I love simple, elegant, considered design. I love clever video. And I love social media. BOOM.

Welcome to the factory tour of how the Leica M9-9 Hermès Edition is made.

This beautifully produced video is elegance personified. Precise, confident and understated. And if I had a spare $50k, I’d love to own one of these babies. But for the time being, I’ll enjoy the brand story, and share it with you my friends. No words required.

When was the last time a brand did something beautiful and interesting enough to have you share it with there friends? When was the last time your brand did that?