In preparing for our Content Marketing and Social Media workshop last week, I came across this genius article on Content Marketing Institute’s website title ‘21 Types of Content We Crave‘ by Scott Aughtmon. I love this so much I included in my presentation, and have added it here for you too.

Each time you produce a piece of content for your audience, ask yourself does feed at least one type of emotional craving we all have?

Thanks Scott for a killer piece of content!