As part of the content marketing consulting I do, I very often start by asking the question ‘why?’. Why does your business exist? And it’s not about making money.

To dig deeper into this visit by SimonSinek.

Or simply try this idea out from Steve Palvina who proposed this as a method of getting to your true life purpose in about 20 minutes:

  • Take out a blank sheet of paper or open up a word processor where you can type.
  • Write at the top, “What is my true purpose in life?”
  • Write an answer (any answer) that pops into your head. It doesn’t have to be a complete sentence. A short phrase is fine.
  • Repeat step 3 until you write the answer that makes you cry. This is your purpose.

This is a brilliant exercise to do when you’re thinking about your life and how you want to design it.

When I do this with clients and instead of asking ‘what is my true purpose in life’ I ask ‘why does your business exist?’.

I keep asking the question until I can see a glint in their eye or goose bump on their skin (haven’t seen tears… yet). Getting to the heart of their ‘why’ is very often a palpable and visceral response. It moves them. Which moves me too. And this is my ‘why’.