Events :: Content Marketing Strategy & Social Media Workshops (Melbourne/Brisbane/Sydney)

Content Kin Content Marketing and Social Media Workshop Melbourne Brisbane Sydney October 2014

Final tickets now on sale!

Not long now until our content marketing strategy and social media workshops for business kick off in October in Melbourne, Brisbane and Sydney! There is something about having a room of full of curious, open minded, big hearted in a room all learning together that makes it good to be human.

So if you have questions that you’d like answered, would like to be clearer about how to use social media to build your tribe, want to understand how to give your customers the kind of content they crave, then book your seat and come and talk with some humans who have a bunch of insight, advice and tactics you’ll love.



One of the things we know our guests adore is the Content Marketing Kit they work through during the day. From getting clear about who their tribe is (and it’s made up of different types of people, not just one ‘ideal’ type), to identifying their core content themes they uniquely own, to understanding how content fuels ecommerce and online retail, blogging, SEO, social media, community building and customer engagement, and knowing exactly which social platforms to invest time in and how to get the most out of them, we cover it all!  And that’s why our workshop is a full day – because you walk away with plans that you can implement the minute you next check your Facebook feed.





Content Kin workshop - birdseye


A creative and interactive workshop for businesses, exploring social media and content planning ideas and challenges.

At the end of the workshop you will walk away with a defined social media and content strategy, and an actionable plan. And it will be fun! There will be coloured sharpies. There will be snacks. There will be big sheets of paper!

Topics include:
:: Identifying your why, and understanding why this is super important (SUPER)
:: Getting clear about your content marketing strategy and the new marketing paradigm in this social landscape
:: Defining customer personas (yes, you’ll have multiple ‘ideal’ customers/readers)
:: Knowing content people crave and what your core content themes are (because they’re unique to you)
:: Content audit (you’d be amazed at what you already have at your finger tips)
:: Developing a content calendar (this is where your strategy comes to life)
:: Tools for managing & measuring social media (streamline your efforts and become a productive social media pro)
:: Q&A session for specific questions (‘cos we know you’ve got some burning inside you!)

Numbers are limited (under 15) to ensure each attendee has their specific needs catered for.

You’re likely to be a small to medium business, with a wholehearted, creative and curious entrepreneurial spirit at its core. Or you could be a marketing or comms person in a larger business looking for some really hands on practice advice. Maybe you’re already using some social media platforms but would like a more structured, organised approach to your efforts. Maybe you’d like to understand how you could better utilise your existing content across different platforms. Maybe you’re just at a bit of loss as to where to start and would like to create a map to guide you on your content marketing and social media journey. Maybe you’ve got a bunch of questions and want to hang out with peeps that can answer them.

We’ve had people from one person start-ups to marketing professionals working in Australia’s largest businesses attend our workshops. What they all have in common in curiosity, humility, determination, tenacity and the desire to be great at what they do. If that sounds like you, there’s a chair waiting for you in some of the most Instagram worthy creative spaces we could find on the east coast.

Come learn, engage and plan!


Q: Will I need to bring a computer?
A: No. This isn’t a workshop that has you sitting in front of a computer. This workshop is about learning, thinking, creating and planning in a hands on way. We find that it’s the time you spend away from a screen that allows you to stop and reflect, organise your thoughts and be creative. If you’d like to bring your computer or iPad you’re more than welcome to, but is isn’t required. (Please not there is no internet access available at the venue).

Q: What will I get out of it if I’m already using social media?
A: Most of the businesses we work with already have some approach to social media or content marketing. But what they lack is a strategic approach and plan to their efforts, which often results in feeling like they’re not quite sure what they should be posting, and feeling disorganised in their execution. We’ll help you with both of these things, so you walk away with an actionable plan.

Q: What could I bring?
A: Any marketing documents or plans you already have relating to your business (don’t worry if you don’t have any), any examples of social or content campaigns you like, any insights around your current social and content activities, a list of questions you’d like answered.

Q: What kinds of things will we be doing?
A: The workshop will be very hands on, and will have you working through a series of mindmaps, checklists, worksheets and calendar templates. And of course, you’ll also have the opportunity to ask specific questions throughout. The numbers for the workshop are limited to a small group (less than 15) to ensure everyone has a chance to get the most of the workshop. The aim of the workshop is to have your social media strategy documented and content calendar planned for the next 6 months, so that you feel more organised and purposeful in your social media efforts.

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Absolutely wonderful day full of creativity and solid information about creating social media content. Even better – the day was fun and a great opportunity to connect with others in this space like me!
Kristy Plumridge, Co-Founder, Friends Gather Round

Highly recommend for start-ups like myself – has “de-mystified” the social media. Still a long way to go but great start!
Lisa Tadich, Founder, Inside Concepts

Belinda and Kylie were great – inspirational, relatable and knowledgable!
Catherine Miller, Marketing, Australian Made Campaign

For everyone who has an inkling that they should be doing more but feel like they don’t have the time or the resources – this is a great springboard to plan your attack. (Although I suspect that this is just the beginning…)
Jen Stumbles, Director, Eco Outdoor

The Workshop has been very beneficial for my small retail business. Fun and motivating!!
Kaz Lee, Owner, Childplay

Excellent, fast paced workshop that has generated lots of new ideas.
Jo Smallacombe, Senior Marketing Communications Specialist, Telstra Wholesale

I thoroughly enjoyed the workshop. Kylie and Belinda were incredibly engaging and generous with sharing their stories and advice. Highly recommend the workshop for anyone serious about content marketing.
Selena Theol, Senior Marketing Communications Specialist, Telstra Wholesale

I can thoroughly recommend this course. It was full of excellent advice and highly useful insights. Kylie and Bin presented this course in an interesting way and it was an incredibly worthwhile experience.
Robyn Foyster, Publisher,

From my initial contact with Kylie Lewis about her Social Media workshop, to attending on the day, I found her energy and enthusiasm for social media and community absolutely infectious. Both Kylie and Belinda shared such valuable advice from their gathered experience, and their skills and knowledge were presented in a fun and thought provoking manner. I would love to attend any of their additional workshops in the future and can’t wait to get to work on Monday to put everything I learnt to use!
Georgy Bromley, Marketing Co-ordinator, Armadillo & Co


Kylie Lewis, founder, Of Kin
With 15 years of ecommerce and online retailing, web project management, digital and content marketing for leading Australian brands behind her, (most recently as digital strategist for kikki.K) Kylie now coaches design orientated businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.

Belinda Langler, founder, The Inkling Effect
Belinda has more than 15 years digital marketing experience working with some of Australia’s best known online brands including, and She has a deep understanding of the needs of small businesses from over 5 years management of Yellow Pages digital product innovation across websites sand social media.


Please feel free to contact:
Belinda :: 0414 477 445
Kylie :: | 0411 691 723

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