Event :: Social & Content Workshop, 3 April, Melbourne

Hello lovelies! Me and my content kin Belinda Lang are running our Social Media and Content Marketing Workshop in Melbourne on Thursday 3 April 2014. Maybe you or someone you know would like to come?

Social Media and Content Marketing Workshop Melbourne March 2014

This is creative and interactive workshop for businesses, exploring social media and content planning ideas and challenges. At the end of the workshop you will walk away with a defined social media and content strategy, and an actionable plan. And it will be fun! There will be coloured sharpies. There will be post it notes. There will be healthy snacks. There will be big sheets of paper!

Topics covered with include:
:: Social Media Audit
:: Defining customer personas
:: Defining brand stories
:: Content Audit
:: Developing a content calendar
:: Tools for managing & measuring social media
:: Q&A session for specific questions

Numbers are limited to ensure each attendee has their specific needs catered for.

When: Thursday 3 April 2014, 10am – 4pm
Where: The Vincent, 111 Victoria Ave, Albert Park
Tickets: $495 inc gst (includes morning tea, lunch and afternoon tea)


You’re likely to be a small to medium business, with a wholehearted, creative and curious entrepreneurial spirit at its core. Maybe you’re already using some social media platforms but would like a more structured, organised approach to your efforts. Maybe you’d like to understand how you could better utilise your existing content across different platforms. Maybe you’re just at a bit of loss as to where to start and would like create a map to guide you on your content marketing and social media journey. Maybe you’ve got a bunch of questions and want to hang out with peeps that can answer them. Come learn, engage and plan!

Q: Will I need to bring a computer?
A: No. This isn’t a workshop that has you sitting in front of a computer. This workshop is about learning, thinking, creating and planning in a hands on way. We find that it’s the time you spend away from a screen that allows you to stop and reflect, organise your thoughts and be creative. If you’d like to bring your computer or iPad you’re more than welcome to, but is isn’t required. (Please not there is no internet access available at the venue).

Q: What will I get out of it if I’m already using social media?
A: Most of the businesses we work with already have some approach to social media or content marketing. But what they lack is a strategic approach and plan to their efforts, which often results in feeling like they’re not quite sure what they should be posting, and feeling disorganised in their execution. We’ll help you with both of these things, so you walk about with an actionable plan.

Q: What could I bring?
A: Any marketing documents or plans you already have relating to your business (don’t worry if you don’t have any), any examples of social or content campaigns you like, any insights around your current social and content activities, a list of questions you’d like answered.

Q: What kinds of things will we be doing?
A: The workshop will be very hands on, and will have you working through a series of mindmaps, checklists, worksheets and calendar templates. And of course, you’ll also have the opportunity to ask specific questions throughout. The numbers for the workshop are limited to a small group to ensure everyone has a chance to get the most of the workshop for them. The aim of the workshop is to have your social media strategy documented and content calendar planned for the next 6 months, so that you feel more organised and purposeful in your social media efforts.


For everyone who has an inkling that they should be doing more but feel like they don’t have the time or the resources – this is a great springboard to plan your attack. (Although I suspect that this is just the beginning…) – Jen Stumbles Director, Eco Outdoor

Excellent, fast paced workshop that has generated lots of new ideas.- Jo Smallacombe Senior Marketing Communications Specialist, Telstra Wholesale

I thoroughly enjoyed the workshop. Kylie and Belinda were incredibly engaging and generous with sharing their stories and advice. Highly recommend the workshop for anyone serious about content marketing.
Selena Theol Senior Marketing Communications Specialist, Telstra Wholesale

I can thoroughly recommend this course. It was full of excellent advice and highly useful insights. Kylie and Bin presented this course in an interesting way and it was an incredibly worthwhile experience.
Robyn Foyster Publisher, thecarousel.com

From my initial contact with Kylie Lewis about her Social Media workshop, to attending on the day, I found her energy and enthusiasm for social media and community absolutely infectious. Both Kylie and Belinda shared such valuable advice from their gathered experience, and their skills and knowledge were presented in a fun and thought provoking manner. I would love to attend any of their additional workshops in the future and can’t wait to get to work on Monday to put everything I learnt to use!
Georgy Bromley Marketing Co-ordinator, Armadillo & Co

If you have any questions, please feel free to contact us. We hope to see you there!

Kylie :: kylie@ofkin.com or 0411 691 723
Belinda :: belinda@theinklingeffect.com.au or 0414 477 445

Click the big lovely yellow button to book.


Or book right here….