I’ve had the pleasure of working with Life Instyle, Australia’s leading boutique homewares, gifts, kids and emerging desire trade fair for over five years.
Editorial creation, copy writing and blog production for the Life Instyle blog. Focussing mainly on digital strategy, content marketing and social media for small, creative, design driven retail businesses. Check out my latest posts here.
Positioned onsite at the trade fair, twice a year I blog direct from the fair, working with the organisers and in house photographer to curate the best of the event. Blog posts are written, produced and published live from the show throughout the entire event.
Conversation Series Presenter
Throughout the show, I host a series of workshops around the topics of digital strategy, social media and business planning for event attendees, who are largely independent retailers of all sizes and emerging creative busineses.
Training Wheels Presenter
As part of a commitment to developing Australia’s emerging design talent, and independent retail scene, Life Instyle hosts a one day event for businesses considering exhibiting at the show. I’m a panelist for the event, presenting on the topics of using digital assets and social media to maximise exhibitors experience of the show.