Hello Gorgeous Soul,
We’ve been waiting for you.
Welcome to the home of our #ContentKin, a six step digital marketing ecourse for creative, curious, wholehearted entrepreneurial biz types like you.
We’re happy you’ve stopped by! We’ll pop the kettle on. x
You’re clearly a clever cookie and action taker who has an appetite for learning and bias for doing. You’re exactly the kind of kin that we love working with the most, and who get the most from our content marketing course. Growing your courage, your content and clicks for your business is what you’re looking for. And now you’ve found it.
Having spent two years delivering this workshop to hundreds of people live across Australia, we knew it was time to make it accessible to anyone, anywhere, anytime. We crafted this course with the kind of heart and soul we use in our real life studio sessions, delivered to your screen.
We created the type of course we wish had existed for us when we were in corporate roles, figuring all this stuff out as we went along. We want to share what we’ve already trialled and tested, what we’ve learned when we put theory into practice, and the best industry insights that have helped us.
We’re avid online learners ourselves, and know what it takes to deliver an online course that delivers real results. And the hundreds of online learners we’ve had completed the course (many doing an online course for the first time with us), talk to us about how the course fundamentally changed their approach to marketing, story telling, social media, client management… and even in some cases, their approach to work and life as a whole!
We’d love to start building your courage muscles, provoking new ideas for content and generating more clicks for you. We hope you’ll join the family.
With love and courage,
Kylie & Binny x
Is This You?
76% of marketers agree that marketing has changed more in the last two years than the last 50
– Adobe Digital Distress Survey
If you feel like it’s tough to keep up with using technology to market your business, you’re not alone – every marketer in big business to solo entrepreneurs and freelancers feel exactly the same way.
If you wonder about the best way to put your brand out into the digital world, but aren’t sure what to say, how to say it or if anyone will care, we know that feeling!
If you want to get the most return for the effort you’re investing into building your empire, we know what that takes.
Inspired. Organised. Energised.
If that’s how you’d like to feel about your approach to social media and digital marketing, join us for this ecourse focussed on content marketing and social media for business.
Maybe you’ve Googled yourself into a frenzy to find answers to your questions. Maybe you’re drowning in white papers and blog posts about how do digital better. Maybe you’ve tried a few bits and bobs here and there, but never really consolidated your strategy or approach to digital marketing.
There’s a lot to know in this space, and it changes every day. It’s our job to keep on top of the changes and communicate them to you in a way that is cohesive and actionable. Let us be the experts on your wavelength that you’ve been looking for.
#contentkin is about turning down the noise and hype around digital marketing, and giving you the best strategies, tools, activities and frameworks to build your tribe with confidence and commercial savvy, in one place, in easy to follow steps that create a plan for your business.
We take the overwhelm out of promoting yourself online and help you approach your online marketing with authenticity, purpose and a plan. It’s about getting clear on the bigger idea of why your business exists, why you do what you do everyday and the impact it has on those you aim to serve.
This course isn’t about turning you into someone you’re not, but rather celebrating who you are, teaching you new tricks, and building and connecting with clients who want what you’ve got.
Our core philosophy for this course is built around these three words:
COURAGE. CONTENT. CLICKS.
Courage to find your voice, back yourself and build a brand that is true to you and your values. Turn up the volume on your beliefs and purpose, and strengthen that courage muscle to create a business with intent and impact.
Create content that connects with people who believe what you believe and moves them to act. Don’t waste time producing content just for the sake of it. Use what you know to your best advantage and serve your clients in a way that is meaningful to you and them.
Earn clicks from the right people, at the right time for the right reasons. Ultimately you want to grow your business right? Create systems and processes for giving people a reason to connect with you and convert to clients.
WANT TO HEAR MORE ABOUT WHAT’S COVERED… A CHANCE TO GET TO KNOW US
Watch our video below to answer all the burning questions you might have about our methodology and how the eCourse works. We talk through all the content we will cover, and what others have to say about doing our course..
If you’ve never done an course before, this time with us might be just what you need to overcome any hesitations you may have about learning online.
Or you simply want to get to know us better before you commit to spending time in our online studio – are we funny, serious, have annoying voices (or laughs!!)? Kylie might tell really bad jokes, and Binny might whistle when she talks (I can assure you we don’t!). But you can suss all this out and more in this video!
Who’s It For?
We’ve run this course with hundreds of face-to-face participants. We know first hand what business owners, creative entrepreneurs, marketing professionals, content creators, agency account managers and social media community growers need and want.
The big things are: overcoming overwhelm, getting clear about messaging and markets, crafting great content, gaining and keeping momentum, achieving real business outcomes, and doing it all with purpose and passion. Sounds like you right?
The Creative Entrepreneur
You’re heading up your own biz and you’re doing it all. Now you want more purpose and structure in how you organise your time, energy and messaging to grow your business with digital tools.
Freelance Social Media Manager
So you’ve taken the leap to become a freelance content creator and/or social media manager. You’re looking for ways to streamline your onboarding process with your clients, help them give you what you need, efficiently create and post content, and present your skills and strategy in a more consolidated way.
Marketing Team Member
You’re part of a marketing team that’s been given the job to ‘make content’. You’ve got a hunch of what you’re supposed to do, and are really keen to learn, but have just a little experience. Or maybe you want to make sure that you’re up to speed with what your peers are doing. This course will help you grow your marketing expertise, output and outcomes.
You might be sitting in an agency and are looking for better ways to approach your clients about their digital marketing needs, and help explain to them what’s required to kick digital goals. Our framework will work a treat for you (agency people have told us so!).
This is a project based learning course, which means that at the end of it you will have a completed workbook that is your content marketing strategy (yes, you’ll have an actionable plan!) by the end of the course. This is not a talk fest of throwing things at you and you having to work it out for yourself. We’re with you every step of the way.
Two live webinars with us! Woo hoo.
So much so we provide you with two live webinars with us in early December and early February to discuss the content, ask questions, check that you’re on the right track – our kin love these. They will also ensure you to keep moving through the course so you can ask us questions at these webinars.
We’ve designed this course into bite sized packets that you can dip in and out of. We’ll walk you through our stepped process to build your content marketing plan over the weeks, so you come out the other side having a strategy, an actionable plan and have practiced doing the do.
The course is filled with education, inspiration, ideas, examples, videos, templates and exercises to supercharge your digital content.
Packet 1: Content is the new black
- Discover where your digital kin are hanging out and what they’re doing online
- Explore Australian and International demographics and usage statistics
- Determine which marketing activities and social platforms are best for you and your business
- What is content marketing and why it’s the new black
Packet 2: The Heart of matters
- Define your ‘why’ and how it relates to your brand and marketing
- Explore your beliefs, values and what you stand for
- Understand the neurobiology of behaviour, including your own
- Describe your buyer personas and your business persona
Packet 3: Content your kin crave
- Identifying your content themes
- Explore content types and content people crave
- Undertake a content audit and ideation
- Why blogging is important for your biz
Packet 4: Plan the work, work the plan
- Write your content marketing mission
- Content calendar planning & posting schedule
- Content creation checklist & productivity hacks
- Responsibilities matrix
- Campaign checklist
Packet 5: Doing the do
- Creating content
- Great content types & examples
- Blogging checklist
Packet 6: Look, learn, tweak repeat
- Managing social
- Tips for monitoring
- Best of breed tools
- Know your best content through measurement
- Reporting and dashboards
- Smart Phone Photography
- Discover Your Brand Archetype
- PR eBook & Masterclass
- Linked In Masterclass
- Your Guide to: Collaborations
- Your Guide to: Competitions
- Your Guide to: Email Marketing & List Building
Live Q&A Webinars with Kylie & Binny
- Early December 2016
- Early February 2017
- Partner up with a study buddy
- Keep each other on track
- Compare your learnings & share examples
- Celebrate your wins together!
Each packet will provide you with another piece of the puzzle that will all come together to form your content marketing strategy.
Come and join a group of creative curious wholehearted types as you work through weeks of inspiration, learning and planning. We’ll even get you mind mapping throughout the process.
During the course you’ll be connected to our private Facebook Group where we invite you to keep up the learning with us and your class mates. After the class finishes, the learning continues with weekly challenges and guidance to ensure you put everything into practice after the course.
This course tackles:
- I have a a phobia about putting myself out there on social media.
- There’s so much going on in social media. It seems overwhelming.
- When I promoted my self online for the first time I felt like I’d just showed the whole word my vagina on Facebook! (yes, this is a real quote from a participant!)
- Who’s interested in what I have to say?
- Do I need to post every day? How do I find interesting things to talk all the time?
- I don’t want to spend more time infront of a screen.
This is a high quality online course that has been proven to get results for our students. It’s delivered online via six learning packets. Each packet consists of videos, downloadable work sheets, case studies and readings.
Beautiful design on any device
Access the course materials at anytime, on any device. We scoured the Internet to find the most beautiful, clean, minimalist course design platform available. And we found it. Once you’ve signed up, you’ll have immediate access to all packets to start your learning and implementing straight away.
Six, self paced packets of goodness
#ContentKin comprises six packets, which you can complete in your own time. Dive in all at once, or let us prompt you fortnightly over a few months.
We know that for some people they’ll be done with this course in a few days, in reality it may take you eight weeks, or even twelve – no judgement here, we’re online learners too and know what it can be like to find some quiet, uninterrupted time to learn. You’ll have long term access to get the most out of your investment.
Immediate access to all six packets is $499 (AUD).
You will be emailed a receipt as soon as you enrol to enable you to claim your education expense this financial year.
By following the structured, step by step methodology we’ve developed, you will overcome your fear of ‘strategy’ and create an actionable plan that delivers results for your business.
- Statistical evidence to confidently choose suitable platforms for your business
- A clear understanding of content marketing versus traditional marketing
- Clarity of your business ‘why‘
- A powerful list fuelled by goosebumps (and possibly tears) of guiding, purpose-based belief statements and values that will underpin your business and marketing efforts
- Upto six fully fleshed out, intimate descriptions of ideal buyer personas for your business – you’ve never thought about your customers like this before
- A defined persona of your business, including your voice and personality characteristics, based on your authentic, unique business beliefs
- A comprehensive list of your unique content themes to drive your digital marketing and focus your storytelling – never be stuck with what to post on social media again!
- A completed content audit of resources you already have at your finger tips – you have more than you know
- A mind map of content ideas and inspiration for content planning
- A structured marketing, content and editorial plan for execution
- Implement productivity hacks to streamline your content marketing and social media management
- Know the best practice guidelines of what content to post where and when, including examples
- Know how to shoot, create, source and edit photos and images
- Understand the best way to measure your success and learn how data can constantly improve your results
Kin Graduate Stories
Check out stories from other kin who have enrolled in #ContentKin:
THANK YOU both for an amazing course. I really got a lot out of this and am implementing as much as possible for my own business already. You guys are awesome sauce! I feel a little more structured in how I run my business and I desperately needed it. I would do your course in a heartbeat in the future and have been recommending you guys to EVERYONE!!! LOVED EVERY MINUTE! Thank you thank you lovely girls.
Jayde Leeder, Little Paper Lane
I just wanted to let you know how I smashed it today!! I presented my client with a tailored content marketing strategy and they were blown away. I could not have done it without your #contentkin course. Thank you so much for doing such amazing work Kylie & Binny. Now I have buckets of work with my client doing beautiful content!
I have put together these FB posts with the tools from the ecourse. They have been our most successful ever. This one not only resulting in huge engagement but also 30 new messages that have converted to 7 new appointments in a 24 hour period. Thanks Kylie & Belinda.
The course changed my world!
I can’t begin to describe the all the juicy knowledge I’ve gained from Kylie & Binny! #ContentKin was presented in a variety of really accessible ways and broke down the social language so newbies like me could understand. My business isn’t my full time profession but I now have a greater confidence in my brand as well as producing, planning and monitoring my social content. I would highly highly highly recommend Kylie & Binny and #ContentKin – thanks ladies!
Dale, Corrigan & Dale
Thanks so very much for offering such an awesome social media e-course – it has been the best, and most useful e-course, I’ve ever done!
Lisa Scott, Red Hen Writing
I’d say the biggest impact would be giving me the confidence to believe that I was on the right track with branding via the content themes and personas and the confidence to know that it’s ok to be me on social, better actually!. Also organising myself by creating a content calendar, has been a big plus. I’m a bit of a magpie and get very distracted by ‘shiny things’ when online! I’m about to launch so doing the course has helped me to feel pretty organised and validated (though I’m still wetting my pants about it in a big way, though I think this is normal?!) I love your style, I love the way you are so willing to share any bit of information you think might be useful and how you give endless encouragment as well as ‘tough love’ if needed! It’s been exactly what I’ve needed xx
Loved packet 1! It was so much more interactive and engaging than I imagined it could be. I guess I thought as an online course it would be very informative but didn’t think I would feel so inspired, so engaged and so entertained as well … (mmm that sounds familiar).
The ContentKin e-course was inspiring and informative – and prompted really useful, deeper-than-usual reflection about what I do and how/why I do it. Each time I sat down with the course, I came away brimful of new ideas and tools. Not just for work but for life!
Amanda, New Zealand
I have increased my social media followers from 600 to now 4300 in a period of around 12-18 months organic likes on Instagram as it is still the most reactive platform for me. Finding the courage to start my own webpage as I own everything that is on my page and everyone that goes to it can see my brand and what’s happening within the business. Having faith to keep going on a very limited cash flow even this far in. Following my dreams and knowing I invested well with ContentKin.
You really reaffirmed my position with regard to unravelling social media. It felt like being mentored by people that were on a similar wavelength. The ‘return on relationship’ platform is one I have been teaching my own clients but I knew that my approach wasn’t entirely entrenched in the general marketing community.You showed me that there is absolutely a community for this way. And some great little stats and info to corroborate this for my clients. So thanks for that. I now know I am definitely on the right track.
Kylie and Bin take the over-whelmingness of social media and the expectations that go with it, to a place where it could be broken down into simple, step by step concepts.
Claire Cau-Cecile, Founder Life Instyle & Interior Stylist
Kylie & Bin know their stuff! I found #contentkin to get my scattered personal and business social media site on the road to an orderly, planned and sustainable part of my life.
Shelley Collins, Owner & Creative Director, The Galerie Fitzroy
A wealth of information was shared with both Kylie and Bin just so inspiring and having a natural knack for really challenging your current ideas and beliefs, whilst providing a big dose of inspiration to make you feel very empowered to walk away and start creating and curating awesome content for your business that is relevant and that your customers can relate too!
Courtney Hodges Owner, Happy Home Traders
Who Are We?
Binny on the left in white.
Marketing maven. Recipe tweaker. Crafter extraordinaire. African dancer (in her dreams!).
Binny has more than 17 years experience with some of Australia’s best known brands including RACV, NRMA, Yellowpages.com.au, WhereIs.com.au and CitySearch.com.au. She has a deep understanding of the needs of small businesses from over 5 years management of Yellow Pages digital product innovation.
She’s held many senior roles in sales, product management, digital marketing, strategy and innovation – In her previous life in the corporate world. And she must thank that previous life, it armed her with all the knowledge she has today. Lessons you can’t learn at uni, or doing a short course. And many of those lessons were about life, people, motivation, talents and attitudes. One of the biggest lessons she walked away with was making sure you have your priorities right, and knowing why you do what you do (and how to avoid burn-out!).
With a Masters of Entrepreneurship & Innovation Binny is passionate about start-up’s and small businesses acting as a business catalyst to help them through the different stages of their growth and expansion. From idea development and screening through to product development and ideal business model selection.
Binny is always looking forward, after completing graduate studies in strategic foresight she has honed her skills in seeing trends and patterns in human behaviour and what that means for businesses. More recently she has become a Gallup Certified Strengths Coach, to help small business owners and youth to discover their innate talents.
She believes that those who know their best selves will contribute to a better world and humanity. That you need to honour your limits, rather than act like they don’t exist. And that it’s never too late to try something new.
Kylie on the right in black.
Content Creator. Stationery addict. Green smoothie drinker. Footwear fiend.
Having worked across five tech startups, headed digital teams and agencies, and completed training as an internationally accredited executive and wellness coach, Kylie founded Of Kin, collective of passionate business catalysts and creative digital strategists.
Combining her forever curious mind, with over 17 years of experience in online sales, web project management, digital and content marketing for leading Australian brands under her belt, she now coaches creative, wholehearted entrepreneurial businesses interested in starting, evolving or organising their approach to work and life in empowering, outcome focussed, practical ways.
She doesn’t believe in the hustle or grind, but does believe in challenging yourself to be more courageous in working and living with authenticity and self care.
She co-authored Add All To Cart: 1003 questions to ask when building an ecommerce store, is regular blogger and speaker for Life Instyle, founder of The Leap Stories and lover of a good chai and raw chocolate. When she’s not in front of a screen, you might also find her teaching fitness classes for pregnant and postnatal women.
Having degrees in psychology, sociology, ebusiness and communication, one of her strengths is a love of learning. Creating powerful and provocative content that moves people to think more deeply about their lives is her why.
Take Your Seat
Don’t miss this opportunity to learn, grown, get clear, get calm and get organised to take on your digital marketing.
Join us. Registrations now open.
Frequently Asked Questions
Q: Can I pay instalments?
A: Unfortunately the course platform we use doesn’t allow part payments at this time. We’re sorry! We’re working on improving this for the future.
Q: Do I need to be a business owner?
A: No! This course is suited for both business owners and employees alike. We’ve had solo entrepreneurs and marketing staff from global businesses both do our workshop. At the end of the day what matters most is your curious, resourceful mind and approach to learning and growing.
Q: How much time should I allow each week?
A: We encourage you to allow 2 hours per week to get through the lesson and then do the activities. Each lesson builds upon another, so you by the end of the course you’ll have yourself a digital marketing strategy that you’ve created over time.
Q: What if I don’t see a change?
A: Read below!
Money Back Guarantee
We are fully committed to helping you grow your business and develop your very own digital strategy. If you do the work and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.
Important: To be eligible for a refund, we require you to complete all six learning packets and the downloadable workbook. This means you must take action in this program. We know that if you take action and do the #ContentKin activities, you’ll get results. If you do the work and don’t get value, then we don’t deserve your money and we’ll cheerfully refund you 100% of your tuition.
We do this because we’re looking for serious and committed kin only. We take our learning environment seriously and maintain a very high standard of positivity, encouragement, and inspired, action-oriented learning.
What Do I Need To Do To Enrol?
Hit the green enrolment button…
Then you’ll be taken to a signup page on our course platform website that looks like this…
Create an account…
Enter your account and payment details… voila!