///Updated : You can watch a recording of the live webinar here.
Want to start 2016 with a digital marketing plan, feel inspired, organised and on purpose for a stellar 2016? Our extended Summer School ecourse will help you do just that.
We know you want to know more about using digital marketing for your business. We know you want to start the new year fresh and with vitality! And we know these coming months are busy with Christmas, parties, tying-up loose ends and celebrations – we hope there will be lots of that going on!
Never fear. We’ve got your back! We’re giving you double the time to complete our 6 super-inspiring packets of content marketing goodness. Running from 13th November 2015 to the middle of February 2016.
EARLY BIRD ENROLMENTS NOW OPEN
CLASS STARTS 13 NOVEMBER 2015
FOR EXTENDED SUMMER SCHOOL SEMESTER
If you are thinking about joining us, maybe Lisa who has just finished our last eCourse might help you decide…
Can I just say, if you’re thinking about doing this course – then stop thinking and DO IT! It’s a fabulous course! – Lisa Scott
SUSS IT OUT FREE WEBINAR
This Monday 26 October at 1pm we’re hosting a 45 minute, free ‘Suss It Out’ live webinar where you learn more about content marketing, the ContentKin ecourse and you have a chance to get to know us – especially important if we’re going to be spending our Summer together!
We’ve designed this course into bite sized packets that you can dip in and out of. We’ll walk you through our stepped process to build your content marketing plan over the Summer months, so you can start 2016 with a strategy, an actionable plan and have practiced doing the do.
You will have access to all 6 packets to work at your own pace, and we will send you an email reminder each week to keep you motivated and moving along.
EXCLUSIVE PRIVATE FACEBOOK GROUP
And there’s lots of chat and sharing – we have great discussions in each packet. And then over on our exclusive private Facebook book we continue the inspiration and coaching way beyond the weeks of the course, which will keep your momentum up.
The course is filled with education, inspiration, ideas, examples, videos, templates and exercises to supercharge your digital content. Our kin are loving it…
Well oh my golly gosh, that was brilliant! My left hand is sore from making all my notes but so worth it. Such a fascinating insight into the social world. For me this packet gave clarity and direction. I just LOVED the videos too. Thanks a million Bin & Kylie. – Dale Corrigan
It was so much more interactive and engaging than I imagined it could be. I guess I thought as an online course it would be very informative but I didn’t think I would feel so inspired, so engaged and so entertained as well. – Kathryn Scaysbrook
WHAT WE’LL COVER
We’ve designed this course into bite-sized packets that you can dip in and out of, and work through at your own pace. Once enrolled you’ll have access to all course packets, and can move as quickly as you like. We’ll walk you through our stepped process to build your content marketing plan over the weeks, so you come out the other side having a strategy, an actionable plan and have practiced doing the do.
Packet 1: Content is the new black
• Discover where your digital kin are hanging out and what they’re doing online
• Explore Australian and International demographics usage statistics
• Determine which marketing activities and social platforms are best for you and your business
• What is content marketing and why it’s the new black
Packet 2: The Heart of matters
• Define your ‘why’ and how it relates to your brand and marketing
• Understand the neurobiology of behaviour, including your own
• Describe your buyer personas and your business persona
Packet 3: Content your kin crave
• Identifying your content themes
• Explore content types and content people crave
• Content audit and ideation
• Why blogging is important for your biz
Catch up week. Take a breather (this falls over the Christmas week)
Life can get in the way sometimes. So this is your week to either take time out to catch-up on the previous weeks, or simply just take a break.
Packet 4: Plan the work, work the plan
• Write your content marketing mission
• Content calendar planning & posting schedule
• Content creation checklist & productivity hacks
• Responsibilities matrix
• Campaign checklist
Packet 5: Doing the do
• Creating content
• Great content types & examples
• Blogging checklist
Packet 6: Look, learn, tweak repeat
• Managing social
• Tips for monitoring
• Best of breed tools
• Know your best content through measurement
• Reporting and dashboards
Each packet will provide you with another piece of the puzzle that will all come together to form your content marketing strategy.
Have full access all course packets until mid February 2016.
The feedback from our kin:
This was sensational ladies! Very thought provoking and has me excited for the content ahead. – Kate Pierce
That was amazing, so much to learn and so much to think about! – Caitlin Whitehouse
Love it. All of it. I won’t be sleeping very well tonight…. so many ideas, thoughts and things I need to do. – Tanya Northey
Just wanted to say thank you SOOO much for all the insights and stimulating content, delivered in such a warm, friendly way. – Nicki Paull
If you or someone you know is interested, jump on board our Summer School classroom and start 2016 off with some serious content marketing muscle.