In The Company #12: Justin Dry on innovation at Vinomofo

In The Company Podcast Justin Dry Vinomofo

Proudly sponsored by: Victoria’s Small Business Festival

In this podcast episode of In The Company, we chat with Justin Dry, co-founder, online wine club Vinomofo. Justin, along with his brother-in-law Andre, originally started their business as Qwoff, an online wine community, where members rated and reviewed wines. They then produced a web series chronicling their wide road trip across Australia in a combi visiting some of the countries best winemakers. But after several years of trying to make it a viable business through community and content, Justin and Andre pivoted to become a wine deals site, adding commerce to their mix, and so Vinomofo was born.

Today we’re talking with Justin about the journey, and the role innovation has played in taking an idea, executing it, learning, pivoting and the importance of evolving in small business.

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Show Notes



Small Business Festival August 2017This episode is bought to you by Victoria’s Small Business Festival, happening across the state from in August and early September 2017. Check out to access over 500 free and affordable events to elevate, support and inspire you and your business.

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