Does PR sound a little scary to you? Aylen De Aranza of It’s the Now gets back to basics to help you understand what PR is and how you can use it to promote your creative business in six simple (free!) steps. I’m so glad she mentions Google Alerts because it’s a tool I love […]
Meet Jess Ruhfus, founder of Collabosaurus – the totally wonderful business that helps brands come together in effective and creative collaborations and partnerships. Someone whose job is to help you find your kin? I think that’s pretty great. Jess has put together her top six tips on how to make sure your collaboration is a […]
We talk a lot about courage in our content marketing workshops, and it’s always a popular and passionate discussion topic! Mostly because finding your courage is the key to connecting with your tribe, and growing a committed and passionate following. Here’s our guide to creating courageous content.
This week I had the great pleasure of presenting to a room of creative female entrepreneurs working in the hair and beauty industry across Australia. We chatted about the importance of having a friendly, chatty, inspiring and useful website at the core of a digital marketing strategy. We talked about the phenomenal growth of mobile […]
Yesterday I had the great pleasure of speaking to a room full of some extremely well dressed and good looking people about building digital tribes at the curated boutique trade fair Life Instyle. Here’s what I shared with them.
Super excited to be presenting a social media and content marketing masterclass as part of the Life Instyle Melbourne 2014 Conversation Series! The session will be an intimate Q&A style of seminars designed to prepare you for the busy retail season ahead. Check out the awesome line up of peeps for the entire conversation series! […]
I have a pretty strong bent toward positive psychology and cultivating good mental health. I see happiness, joy, positivity, courage and confidence as things I can choose and cultivate in my life. I see them as deliberate thoughts and choices I make every day. It’s my version of faith and nurturing my spirituality. I also […]
[View the story “Life Instyle, Sydney 2014” on Storify] This week on the Life Instyle blog I’ll be writing about Storify. Above is a Storify ‘story’ I’ve put together from their Instagram feed, by simply curating a selection of images from the @instagram.com/life_instyle feed on Instagram. Then I’ve grabbed the embed code supplied by Storify […]
‘We put emotion first, over just the hard product’ -Angela Ahrendts, CEO Burbery In the retail world, everyone looks to Burberry. A heritage brand with over 150 years of experience and passion, CEO Angela Ahrendts lifts the lid on telling the brand story by telling a story in the video below. Emotion, energy, trust and […]