Proudly sponsored by: Victoria’s Small Business Festival
In this podcast episode of In The Company, we chat with Justin Dry, co-founder, online wine club Vinomofo. Justin, along with his brother-in-law Andre, originally started their business as Qwoff, an online wine community, where members rated and reviewed wines. They then produced a web series chronicling their wide road trip across Australia in a combi visiting some of the countries best winemakers. But after several years of trying to make it a viable business through community and content, Justin and Andre pivoted to become a wine deals site, adding commerce to their mix, and so Vinomofo was born.
Today we’re talking with Justin about the journey, and the role innovation has played in taking an idea, executing it, learning, pivoting and the importance of evolving in small business.